Tis the season for the golf outing. Weather it be for a corporate celebration, cause fundraiser, or networking event, golf outings are a great way to promote your company. I mentioned earlier that if you are heading to a public event, wear a company garment to showcase your company's image. The same applies for golf outings, but you can be more creative here. I strongly encourage anyone who is participating in an outing to have on apparel with your logo on it. However, you can also have other items with your logo. Golf club heads can be customized to reflect your image in many ways. Your golf towel can be embroidered with your logo. All of these ideas are ways to easy and inexpensive ways to promote your company...and as long as they are focused at looking at your really unique golf head cover...they might miss that shank you had on 17!Now, if you are sponsoring a golf outing, you have many options. You have probably contacting many of your customers or vendors and asked for donations. Don't miss out on this opportunity to promote your own company as well. Have door prizes that have your logo on them. Golf balls, koozies, tee packs, umbrellas, golf towels, head covers, and many more items are great giveaways. See if your local embroidery vendor won't donate a couple of polos for the event (like Logo Boys does). I would recommend putting your logo on the sleeve or back yoke of the garment. You want to make sure that the winner of this item will wear it again. If it looks like a billboard, it will probably stay in the closet. I have found using tonal colors works very well. It gives the item more of a retail look, it keeps your logo there, and is subtle enough that the item can be worn anywhere. If you do it right, look at all those impressions you will get, which is the name of the game!
Thanks as always,
Josh
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