How many pens have you been given in the past year from sales people? If the answer to this question is a large number, how many of those have you actually used? This is probably a much smaller number. As a distributor of promotional products, I get A LOT of pens. I only use a small number of those. Why? I like them, for different reasons, the way it writes, the feel in my hand, etc. So, as we talked about earlier, promotional items work, but you have to use the right ones. So how do we find an item that will really connect with your customers? I have found that the best promotions that work are the ones that showcase your company's image. If you give out a cheap pen to someone, that is what they will think of your company. Quality items can be more expensive, however, when you look at the numerous impressions a good quality item will get your company, as well as the high perceived value your company presents itself with a high quality item, its a win-win situation. This item could be with your customer for a long time and possibly showcased to their customers, so a good, quality item is key. There are many options out there, but check out our website for some great ideas that we recommend. Promotional products should be looked at as an investment into building your company's image.
Thanks as always,
Josh Anderson
Customer Relationship Manager
Logo Boys Image Builders
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