Creative Marketing

In these tough economic times, companies have to get more creative to get people's attention and reach a larger market audience. With marketing budgets shrinking, doing the standard marketing strategies may not be feasible. There are many different creative ways to get your message out there. With new social networks like Twitter and Facebook growing popularity, these can be new means to reach your audience with relatively no cost involved. YouTube is another avenue where you can post videos about products or services to get your message out there. There is currently an ad campaign from Evian water that is sweeping the viral video world. In case you haven't seen it, here it is for you.



Now granted, there was some cost coming up with a way to have babies dancing around, but it has become an Internet sensation! With over 4 million hits online, its reaching a large audience. Evian chose to launch this video online first, and it seems to be working. It just goes to show that as a company you have to be willing to adapt to different media formats to get your message across...oh...and dancing babies always works!

Thanks,

Josh

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